What is SEO in Digital Marketing? A Complete Beginner's Guide
In today’s digital world, visibility is everything. Whether you're running a small business or managing a large enterprise, understanding what is SEO in digital marketing is essential to stand out online. SEO, or Search Engine Optimization, is not just a trend—it's a foundational part of digital marketing strategies that helps websites rank higher on search engines like Google. This article offers a clear, human-friendly breakdown of SEO: what it is, how it works, different types, and why it matters for your digital success. What is SEO in Digital Marketing in Simple Words? Let’s start with the basics. SEO in digital marketing simply means optimizing your website so that search engines like Google show it to more people when they search for something related to your business. Think of it like setting up a shop in the busiest market instead of a quiet alley—SEO brings more foot traffic to your digital doorstep. Instead of paying for ads, SEO focuses on organic (non-paid) tra...